About the project
London Turkish Radio is the only legitimate, licensed Turkish Radio broadcasting outside of Turkey and the Turkish Republic of North Cyprus. Since 2014, my responsibilities at LTR included creating a new, modern appearance online and raising brand awareness. The logo got a redesign and is now following flat design rules, offering more stability and grounding for the brand. As an established brand following a corporate identity was crucial to stay up-to-date with their old and new audience. Listening to a radio station shouldn't be complicated - our approach at LTR was to make radio easily accessible through social media and a mobile app. Switching from a medium wave, traditional broadcaster to an online-exclusive broadcast served as a necessary change. Today, social media is one of the key elements of the success of LTR.